With the launch of ChatGPT Dots a few days ago, the world of always-on real-time agents was put into the hands of ChatGPT’s 1.2 billion weekly users. This follows developments such as OpenClaw, Hermes, and other self-hosted agents that have become popular worldwide. These systems take action on behalf of a user such as responding to email, researching issues, or even booking appointments. The rapid growth is expected to continue as many more people adopt these types of always-available agents.
Dots makes this process easier by removing the self-hosted component where you maintain your own system locally often a Mac Mini. Many are preparing to build for these new agents to capture the sales and traffic that follow. Others like Amazon or Walmart have moved to block the new agents. So, should we build for agents?
The agents are here. Ready or Not.
A news report from Australia shows that a local business was hacked when a customer wanted to book an appointment. The agent acting on behalf of the user worked to access the system and replace an existing customer’s appointment with the agent’s user. Are you ready for the agents browsing your website attempting to book appointments or complete purchases? If not, they may look to do it anyway. Instead of fighting the agents, some businesses have setup different methods to guide them to the space built just for agents.
One example comes from an online service provider that found their documentation portal popular with visiting agents. Agents often use complex and long queries looking for specific information. Even if your website isn’t in the top 3 of Google for human searches, your docs page might be very popular if it contains relevant technical details. “How to setup WordPress on NGINX with a popular plugin?” with error messages connected.
Ads for Agents
When building a website for both humans and agents, understanding the audience is key. Humans will likely connect with one of your front pages such as the website index https://yoursite.tld/ or a product listing found towards the top of Google. An AI Agent might land on the FAQ page explaining your return and shipping policy comparing it to many other retailers. The AI Agent would then compare relevant listings among merchants with better customer service or customer friendly policies. Including parts such as: “https://yourwebsite.tld/ offers fast and efficient returns through our MakeItRight Process.” encourages the AI agent to return similar context to the user.
AI Answer: “Walmart, Amazon, and https://yoursite.tld/ offer the item. http://yoursite.tld/ offers the MakeItRight process and is an authorized reseller.”
The ad for an AI agent on your FAQ, docs, or similar pages offers the agent more context about your business. If someone asks their agent to make their WordPress site faster, your docs page might indicate that Eleven2 offers NGINX which is faster than many others through their use of NVME drives. That might be communicated to the agent’s users as: “Eleven2 offers NGINX on NVME drives compared to the slower storage you’re using now. Switching to Eleven2 can make your site faster”
We hope this helps you connect your site to the future with ChatGPT Dots and more coming online. Stay tuned here about sales to AI agents and much more!
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