The most important goal for any company is to expand the business further. In order to achieve this you need to retain existing client as well as keep on attracting new clients on regular basis. For this purpose, you need to reach to prospective clients who might be interested in hiring your service, and persuade them to either shift over to your company or if they are just starting out then to start with your company.
In order to attract these customers, you need to determine what is it that makes your services different from other? Is the technical support service you provide superior to others? Are your hosting plans created taking into account each customer’s unique requirements? By answering these kind of questions, you can come to your own conclusion about the one quality that sets you apart from the rest. Keeping this quality in mind you should start promoting your business.
You can start with search engine optimization techniques. The higher your site lists on the search engine search list, the more are the chances of it being seen by the prospective clients. Therefore, you need to optimize your site for major search engines such as google, yahoo, msn etc. You can start by placing some of your business related keywords in your web pages in such a way that the search engines will notice it and your site will get added to their database.
Online advertising campaign is another option your need to consider. Google AdWords is one of the successful way to start promoting your site. Although, you should be ready to adapt to other things if that doesn’t work for you.
Another way is posting your advertisement in popular web hosting forum’s advertisement section. You can get many of your prospective clients through positive review of your services by members of the popular forums such as webhostingtalk, webhosting.info etc.
Yet another way that can help attract clients is adding your hosting business in the various online web-hosting directories. You should try to get listed in as many as possible.
An interesting idea to get noticed can be to offer something for free. You can offer a free trial of your web hosting service lasting for few months, after which they’ll need to pay to continue the service. You can also offer discounted rates for the different plans.
You can have affiliate program running where affiliates (webmasters) will get monetary incentive to drive traffic to your website.