Google have tried quite a few different approaches to get people to like their social network, Google Plus. But nothing seems to be working. They kept Google+ in a private invite only stage, to try and build up hype and anticipation around the internet. This didn’t work so they opened the doors and let everyone join.
On the day they did this, their sites traffic jumped +1,200% which was a fantastic start. But since that day (sep 20th), the sites traffic has dropped -60%. One of the main problems is that Google’s main competitor; Facebook, has over 800 Million users! I like them both, but Google+ just might be another one of those projects left in the dark, just like Google Wave.